BET SMARTER.

Having a bet is entertainment. Fun can be derived from more than just a winning outcome. Doing the research and working out the most likely outcome is part of the experience that any responsible player should do. Our community is here to share their knowledge and expertise of their processes for you to learn from.

Get to know the gambling industry

Player Education 

Improve your betting knowledge and learn how to bet smarter. 

Industry Insights

Learn how the gambling industry operates and how it provides social and economic benefits. 

Balanced Debate

Listen to a balanced debate on industry issues, news and opinions.

Player Led. Industry Focused.

Gambling remains a hugely popular form of entertainment. Despite this, the industry continues to receive criticism. We are an independent entity, looking to bring transparency and build trust within the gambling industry. We want to highlight the gambling industry’s positive economic and social impact whilst ensuring players have the education to continue to enjoy gambling responsibly. 

the gambling industry’s 

Postive Impact

0 bn

Total gross gambling yield (GGY) of the gambling industry in Great Britain 

(April 2019 – March 2020 UK Gambling Commission)

1 +

People are employed by the gambling industry in the UK.

(Sept 2019, UK Gambling Commission)

1 bn

Contributions (to good causes) from The National Lottery

(April 2019 – March 2020, UK Gambling Commission)

Promoting responsibility

Learn the basics of betting.

Many experts have spent years devising their strategies for betting on outcomes. The very basic principles of those are what every player should take inspiration from to ensure that they always begin their activity in the right way.

Develop your betting strategies.

Mastering the basics is the first priority. People who want to build on those once they are confident with their playing behaviours can make use of the many tools and systems that are on the market. Our community shares how they use these effectively.